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    <title>RevTech Agency</title>
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    <description>Notes from real HubSpot and RevOps engagements: what broke, what we built, and what we would do differently.</description>
    <language>en</language>
    <pubDate>Sat, 05 Sep 2026 11:00:41 GMT</pubDate>
    <dc:date>2026-09-05T11:00:41Z</dc:date>
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      <title>Why Sense-Making Frameworks Belong in Your Go-to-Market Strategy | RevTech Agency</title>
      <link>https://revtechagency.com/blog/sense-making-frameworks-go-to-market-strategy</link>
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 &lt;a href="https://revtechagency.com/blog/sense-making-frameworks-go-to-market-strategy" title="" class="hs-featured-image-link"&gt; &lt;img src="https://revtechagency.com/hubfs/revtechagency/blog-approach-frameworks.jpg" alt="Know what kind of problem you have before you buy a solution for it" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
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&lt;p&gt;Cynefin, estuarine mapping, the uncertainty matrices, ASHEN, AIMS and WRASSE, and why each one changes how a revenue team should plan, build and measure.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://revtechagency.com/blog/sense-making-frameworks-go-to-market-strategy" title="" class="hs-featured-image-link"&gt; &lt;img src="https://revtechagency.com/hubfs/revtechagency/blog-approach-frameworks.jpg" alt="Know what kind of problem you have before you buy a solution for it" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
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&lt;p&gt;Cynefin, estuarine mapping, the uncertainty matrices, ASHEN, AIMS and WRASSE, and why each one changes how a revenue team should plan, build and measure.&lt;/p&gt;  
&lt;img src="https://track-eu1.hubspot.com/__ptq.gif?a=3307444&amp;amp;k=14&amp;amp;r=https%3A%2F%2Frevtechagency.com%2Fblog%2Fsense-making-frameworks-go-to-market-strategy&amp;amp;bu=https%253A%252F%252Frevtechagency.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Sat, 05 Sep 2026 10:56:30 GMT</pubDate>
      <author>hello@revtechagency.com (Daniel Secareanu)</author>
      <guid>https://revtechagency.com/blog/sense-making-frameworks-go-to-market-strategy</guid>
      <dc:date>2026-09-05T10:56:30Z</dc:date>
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    <item>
      <title>Founder's Guide to RevOps Onboarding | RevTech Agency</title>
      <link>https://revtechagency.com/blog/founders-guide-to-revops-onboarding</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://revtechagency.com/blog/founders-guide-to-revops-onboarding" title="" class="hs-featured-image-link"&gt; &lt;img src="https://revtechagency.com/hubfs/revtechagency/blog-revops.jpg" alt="RevOps onboarding" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;How founders can set up a new RevOps hire for impact in the first 90 days: what to hand over, what to measure, and what to stay out of.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://revtechagency.com/blog/founders-guide-to-revops-onboarding" title="" class="hs-featured-image-link"&gt; &lt;img src="https://revtechagency.com/hubfs/revtechagency/blog-revops.jpg" alt="RevOps onboarding" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;How founders can set up a new RevOps hire for impact in the first 90 days: what to hand over, what to measure, and what to stay out of.&lt;/p&gt;  
&lt;img src="https://track-eu1.hubspot.com/__ptq.gif?a=3307444&amp;amp;k=14&amp;amp;r=https%3A%2F%2Frevtechagency.com%2Fblog%2Ffounders-guide-to-revops-onboarding&amp;amp;bu=https%253A%252F%252Frevtechagency.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Sat, 05 Sep 2026 10:17:59 GMT</pubDate>
      <guid>https://revtechagency.com/blog/founders-guide-to-revops-onboarding</guid>
      <dc:date>2026-09-05T10:17:59Z</dc:date>
      <dc:creator>Valentin Maior</dc:creator>
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