Ideal Customer Profile by Hubspot

Ideal Customer Profile (ICP) Ebook and Worksheet (by Hubspot)

Defining your ICP is the first step on your path to revenue-driven marketing. Learn how to create your ICP and use it to find best-fit customers.

As Hubspot partners we strongly suggest using these FREE digital marketing materials to define or enhance your Ideal Customer Profile.

HOWEVER, as we’ve seen cases where companies get stuck (overthinking or simply needing someone with an external perspective, we are also offering ICP Audit and ICP Workshops to help you gain results faster.

... and just in case you need help with your ICP, here's how we went an extra mile to further define our own ICP 👇

What's covered in the resources:

The differences between an ideal customer profile and buyer persona (and how they work together)
How an ICP can help prioritize revenue and customer lifetime value
How to develop a robust go-to-market strategy with your ICP at the forefront
The data sources you should consider when building your ICP
Steps to activating your ICP throughout the funnel
An interactive worksheet that you can use to create your ICP

Reach the customers and prospects that will get the most value out of your product or service with an ideal customer profile.

A data-driven ideal customer profile (ICP) incorporates company-specific firmographic and technographic elements (including employee count, technology stack, industry sector, and additional metrics) to accurately represent your perfect customer match.

Clearbit’s collaboration with Hubspot has produced a comprehensive resource detailing ICP creation methodology, implementation strategies across sales and marketing functions, and techniques for maintaining relevance as your business evolves.

This resource explores ICP definition within your broader market context and demonstrates how to leverage existing organizational data to develop an ICP that enhances your ability to identify and address your ideal customers’ needs.

After mastering the ICP development approach, you can utilize the provided interactive template to construct your customized profile. This defined representation of your optimal customer can then be applied to enhance various business functions, spanning from demand generation to lifecycle marketing initiatives and beyond.

Is this really FREE?

Absolutely. As Hubspot partners we are more then happy to share free knowledge and resources taht we hope you’ll find useful.

Keep us in mind next time you have marketing questions!

Can I get help to define my ICP?

YES. Actually, after you fill in the form you will receive an automatic email from us with the links to access the resources.

Our team will also send a follow-up email to make sure you benefit from the full potential of these resources.

Just hit the Reply button and our team will get back to schedule a discovery call.

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