Free download

Define the customers who get the most value from you.

HubSpot's ICP ebook and interactive worksheet, free as a HubSpot partner resource. Fill in the form and we send both files straight away.

What is inside

What the guide and worksheet cover

  • The difference between an ideal customer profile and a buyer persona, and how they work together
  • How an ICP helps prioritise revenue and customer lifetime value
  • How to build a go-to-market strategy with the ICP at the front
  • The data sources to consider when building an ICP
  • Steps to activate the ICP throughout the funnel
  • An interactive worksheet to create your own ICP
When companies get stuck

ICP audit and workshop

Most teams either overthink the ICP or copy a template. If you want an external perspective, we run a short ICP audit on your HubSpot data (who actually buys, stays and expands) and a half-day workshop to turn it into segmentation, scoring and messaging your team will use.

Get the ICP guide and worksheet

Two PDFs, sent to your inbox. No sequence, no sales call unless you ask for one.

  • HubSpot ICP ebook
  • Interactive ICP worksheet

Free download

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